Casey S. Gilblom
PRODUCER - Director - shooter - editor
RIKKI DONT Does
10 Episodes. 7 Cities. 1.5 Million Views.
The Brief:
Create a YouTube series: 2-minute episodes featuring the Top 10 "hottest spots" for any given city. Make it sexy. VO-driven. Lots of drone footage.
What We Made:
We concepted, planned and executed a travel show featuring RIKKI, our copywriter, as he traveled across the U.S. for the first time, creating 10 episodes in 3 months.
Why We Went Off Brief:
YouTube series are in high-demand. We knew that we could tell an engaging story, highlight "must-visit" places, and promote the company all in one series. There are far too many montage-style videos that boast "Here are the Top 10 Coolest Places in Atlanta." We wanted to differentiate ourselves by creating something entertaining and unique.
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My Role:
RIKKI and I collaborated heavily on the series. His focus was being on camera, writing and art directing. My focus was on directing, shooting, editing and co-producing. I put my heart and soul into this series. It was the most fulfilling project I have ever worked on.
OYO Content Reel
5 Series. 16 Cities. 22 Episodes. 17 Million Minutes Watched.
The Problem:
When I joined OYO, we were a brand new hospitality company in the US. No one knew who we were and we needed to fix that. Fast.
Our Solution:
We created 5 different YouTube series ranging from how-to travel on a budget to a spotlight for artists doing good for the community. Each series had their own vibe that helped build OYO's presence and raise brand awareness.
The Results:
In three months, our five series accumulated;
17 million minutes watched.
4 million views.
52% retention rate.
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My Contribution:
With multiple different productions each week, I had to wear many hats. I balanced post-supervision, shooting, editing, producing, and directing on every single project. By the end of the production run, I had been promoted to Head of Content Studio.